4 Secrets to an Effective and Impactful Job Title

If your criteria are too specific, you will restrict the number of candidates matching your job offer, but if they are too broad, you will be faced with a mass of applications that are difficult to filter and analyze. Your job title must therefore reflect in a few words (the first words that the candidate who approaches your job offer will see) your corporate identity, your values, your corporate brand and what it represents in terms of work environment; but it is also this job title that will indicate to the candidate the function sought, the missions, the place where it will be deployed. You must therefore immediately show what you expect from the candidate and what you propose in return, with the right balance between conciseness and precision.

In order to place the cursor in the right place when writing the job title, you must first clarify the job profile you are proposing: which region? Headquarters or elsewhere? Junior or senior? Depending on the position, you can have a broader approach (e.g., an IT position that can be performed from anywhere by telecommuting) or a more specific one (e.g., a logistics warehouse manager who needs to have regional expertise and several years of experience in the industry).

Today, 95% of candidates use the Internet to search for a job. You must conform to these new digital uses, which increase the competition between recruiters. Being attractive is now essential to capture the attention of candidates at first glance. Make sure you are accessible to all with a simple vocabulary, no jargon.

Have the right digital reflexes: optimize your visibility in search results. You need to know the reflexes of candidates who are looking for a job on the Internet: in 9 cases out of 10, they search in the singular: salesperson and non-salesperson, director and non-manager, even if you are looking for several people.

Your ad will be read among dozens of others because candidates search for a job in large sessions during which they will read everything and its opposite, looking at your offers but also those of all your competitors. You must therefore distinguish yourself by the tone of your job title. Both in terms of content: highlight everything that makes you more attractive than the others (salary policy, benefits, label of company where it's good to work, etc.); and in terms of form: don't hesitate to put humor, good humor and originality in your job title. Be offbeat (just enough but not too much either!). You must remain sober and true to who you are), because today's candidates like informal job titles that reflect a good atmosphere, a collegial and family state of mind, a flexible and friendly management style. Stand out from the crowd thanks to a tone that will speak to the human being in each candidate, create a feeling with him or her right from the job title.

The location of the position is critical for candidates, even for telecommuting or flexible positions. This location should be included in your job title. When a candidate searches for a job on the Internet, they almost always type in the location they are looking for as well, especially since the health crisis and when many city dwellers are moving out of the big cities to more livable areas. The mileage or travel time from the nearest major city to the work location should be included in the job title. Also the flexibility of the position (possible telecommuting), and the regularity with which he/she will have to physically go to the head office for example; and in this case, the closest train stations, highways, airports.... In this way, he will be able to measure the cost and time generated by the transport..... Knowing that since the crisis, most candidates are willing to work remotely on a part-time or even full-time basis, and to live more than an hour away from their place of work, since they have to go there less often physically.

If you are looking for profiles in tension, Molitor International Conseil is the partner you need. Discover our recruitment solutions to find the one that meets your needs !